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‘100% Love’ got a hit talk but then it suffered losses upto nearly Rs 20 lakhs. The only movies which became profitable this year are ‘Mr Perfect’ and ‘Mirapakaya’. ‘Sakthi’ came in with a total cost of Rs 1.85 cr and could recover only Rs 45 lakhs. The much talked about ‘Badrinath’ came in at a cost of Rs 1.6 cr but it recovered only Rs 35-40 lakhs.
‘Anaganaga Oka Dheerudu’ was another hyped venture which cost the US distributors a whopping Rs 1.2 cr but in return, it got only Rs 10 lakhs. ‘Veera’s total cost was Rs 70 lakhs but it recovered only Rs 5 lakhs. Finally, there was ‘KSD Appalraju’ which was sold at Rs 50 lakhs and resulted in a loss of Rs 50 lakhs, it just recovered theatre rentals.
Distributors are hoping it is time producers open their eyes and reduce the overseas prices if a balance has to be struck. If this continues, the chances are that the USA Market considered to be the strongest for overseas will fizzle out.
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