No Star Value... No Market Value

A new trend has taken over the circuit of distributors, exhibitors and even the satellite channels. They are keen on going only for ‘star’ heroes and as a result, the market for the average or budding heroes has gone for a toss. Notable among the latter category are Srikanth, Uday Kiran, Tarun, Nani, Tanish, Sivaji, Krishnudu and others.

The word from the distributor circle is that without star power, it is difficult to get crowds to the theatres. As a result, if a B-grade hero is taken then extra money has to be spent to keep the film running in the theatres. Sources say that nearly 20 films on small budgets are already on the floors but getting them to the theatres is still doubtful, say trade analysts.

With buyers and channels giving preference only for top five stars it has become a tough game for the rest. Few of the senior cine folks such as producer Suresh Babu suggest that it is time for the Telugu audience to welcome new faces and new ideas along with the regular commercial flicks. As part of this, he is also planning to come up with film appreciation debates and encourage films with novel ideas.

If this doesn’t happen then there is no doubt in saying that the future of many heroes lies in the dark.