NRA for Allu Arjun's Badrinath

Don't miss read the title and come to a conclusion that 'Badrinath' had bagged some prestegious award or so. Here 'NRA' stands for 'No Repeat Audience'. And the actual story is ... Films like 'Shakti' and 'Badrinath' are all the duplicate works of directors to re-write the records of magnum opus 'Magadheera'. What is making them bite dust is their inability to pull repeat audiences. For 'Magadheera', the creative vision of director SS Rajamouli worked like an undercurrent to pull the audiences for a second time to theatres. The visuals and the grandeur stunned them for its innovativeness and thrilled them to watch it again and again. So far 'Badrinath' is considered, the film looks like a huge canvas but not a visual thriller that can lock the audiences. At many parts, the Allu Arjun film looks artificial for its picturesque artwork say critics. Though the work of art director Anand Sai and cinematographer Ravi Varman is highly admired, they are not enough to make the movie click. Bollywood is making wonders in 2 crores, but Tollywood is making blunders with even 40 crores is the bottom line.