Hard and biting reality is that super hit movies in present times will at most run for three to four weeks in cinema theatres. We are finding very few movies celebrating 50 or 100 days functions. So, aim of producers and distributors will be to pull maximum number of audiences to theatres in these three to four weeks of time. Same principle applies for small and big budget films. Budget is a subject of relevance only for producers but not to viewers.
Film which we are to discuss about is ‘Maaveeran,’ the Tamil version of ‘Magadheera’ having a pathetic run in Tamil Nadu. The turn out of viewers to a theatre in Trichy was so disgusting that owners cancelled the matinee show. Although film was released in three theatres in Trichy, it is hard for one theatre to breakeven now. In a hard planned effort to bring audience to the theatres, a Tamil report says Anbu Cinema Hall in Lalgudi has come up with announcement that those who buy the ticket for ‘Maaveeran’ will be given a cup of ice cream free of cost in interval. The very next show, board was ‘Ice Cream out of stock, viewers can collect Pop Corn.’ Fact is that as ice creams are going wasted with useless electricity bills needed for refrigeration, owner changed it to pop corn.
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