High budget movies are always the risk generators for producers, distributors and exhibitors. In domestic market we might see first and second week house fulls with advance bookings irrespective of talk but in overseas market, patrons are to make fool of exhibitors once the rating and verdict for the film is out in website reviews. Few such star examples which killed distributors in overseas are ‘Puli’ and ‘Shakti.’ Having paid exorbitant amounts to bag the exhibition rights of these movies, everybody went begging once the disaster talk is out with very first show.
Another blood pressure raising situation bothering overseas businessmen from past one week is of ‘Badrinath.’ Purchasing the rights of this highly anticipated flick at record prices, audiences and exhibitors are waiting for screening of first show with at most enthusiasm. One has to see, which way will ‘Badrinath’ go? Will this be another ‘Shakti’ or a profit making one like ‘Magadheera’?
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