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Thursday, January 5, 2012

'Sri Rama Rajyam': Ethically Hit-Economically Flop


Sri Rama Rajyam is the film that turned the heads of many in the year 2011.
In the era when the producers never dare to make a mythological film by the fear of failing to attract masses and also the investment involved, producer Sai Babu emerged as a daring personality to make it. He must be appreciated above all.
It is the interest of NBK to play Lord Rama elevated the range of the film and Bapu is indeed, the main pilot who took off this jumbo jet with ample care. Mullapudi Venkataramana’s dialogues added divinity for the film.
But finally the jumbo jet landed safely after 50 days not hurting anyone but the producer’s pockets were left with big holes.
That means, it’s ethically successful but economically failure. It is ethically successful because, these sorts of films should be encouraged today when the youth is completely forgetting our ancient culture and civilization. The films of this sort certainly bring change in the society.

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