Puri Jagannadh- The Embodiment Of Intensity

Puri Jagannadh is also known as ‘Crazy Director’. It is not about him being crazy but the craze he gives to audience with punch dialogues in movies and the commercial masala he serves for entertainment. This could be common in many commercial directors but here is what sets Puri apart.
 
There are certain words that Puri uses in his dialogues. Though they sound nasty they have good intensity. Even in the latest movie ‘Businessman’, there are quite a number of words like that. Already, the trailer has shown words like ‘chanka’ ‘uchcha’.They sound nasty but packed with intensity. 
 
The cine folks say “As such, the audience connect a lot to intensity. That is the reason why S S Rajamouli also succeeds but his lines have intensity of emotion. In Puri’s case there is intensity of expression through language. That is also one reason why he has a good brand value irrespective of his success at box office.”