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Monday, December 19, 2011

Nag Using Rajamouli Up And Down


This may sound unusual but the brand value and market impact of director S S Rajamouli seems to be a bit higher than any of the top league heroes. The 100% success record of the tough taskmaster is the major reason for that. Now, these credentials seem to be getting used to the fullest.
 
The talk in filmnagar circles is “Though Rajamouli has done ‘Udutha Sahayam’ for the film ‘Rajanna’, Nagarjuna is projecting as if Rajamouli’s hand is very extensive in the project. This is purely for building up the craze over the film and cashing on the Rajamouli factor.”
 
However, the Aam Janta who saw the trailer say “No, Nag is right. Rajamouli’s hand is seen clearly in the trailers. There is no reason why the director’s name needs to be exploited if his presence is not strong. Moreover, Nag putting money on a film means there must be something viable in the project. In this case, it must be the presence of Rajamouli more than his father.”

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