Coming up with big budget flicks often involves a high element of gamble and risk because everything is in the hands of the audience.
Even if the film is right and has everything correct, if the audience don’t like it then nothing can be done. And there are times when the film shapes up good but audience don’t connect to it. That seems to be the case right now with the recent release ‘Sri Rama Rajyam’.
Despite waiting for the right time to release and spending big money on ensuring that quality is maintained, the film has failed to appeal to the audience, both local and overseas.
Despite waiting for the right time to release and spending big money on ensuring that quality is maintained, the film has failed to appeal to the audience, both local and overseas.
Right now, the focus is on overseas and reports are arriving that the film went in with lot of expectations but didn’t match the expectations of the audience. Sources say the film was bought for Rs 50 lakhs and an additional Rs 20 lakhs was spent on prints and theatre rents.
But so far, the share is reportedly $ 100 k (gross approx $1,50,000) which is equivalent to Rs 50 lakhs. So, the buyers should recover an additional Rs 20 lakhs through the second week collection. This is looking very difficult, as per the trade analysts.
But so far, the share is reportedly $ 100 k (gross approx $1,50,000) which is equivalent to Rs 50 lakhs. So, the buyers should recover an additional Rs 20 lakhs through the second week collection. This is looking very difficult, as per the trade analysts.
According to inside sources, Nagarjuna’s ‘Sri Ramadasu’ did around Rs 1.25 crores share in USA. The highest collection for ‘Sri Rama Rajyam’ came from Dallas with Gross $ 15420 whereas the lowest was reported at Rochester, New York with $570.
The general opinion from the overseas audience is “The film is good in terms of technical aspects and production values but it lacked the soul and feel that is important to connect with the audience. On the other hand, there was no commercial element and it was more of a melodrama treat. Even the performances were good but when there is no content or some strong divine aspect, it is hard to get impressed. Of course, we see enough Hollywood films so visual appeal doesn’t really make much difference. The film can be watched purely for its efforts but not for any other reason.”
The general opinion from the overseas audience is “The film is good in terms of technical aspects and production values but it lacked the soul and feel that is important to connect with the audience. On the other hand, there was no commercial element and it was more of a melodrama treat. Even the performances were good but when there is no content or some strong divine aspect, it is hard to get impressed. Of course, we see enough Hollywood films so visual appeal doesn’t really make much difference. The film can be watched purely for its efforts but not for any other reason.”
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