Secret Behind Success Of 'Kolaveri Di'

Kolaveri Di (why do you kill me?) is the buzz line on internet now. This is the song from Rajni Kanth’s daughter Aishwarya’s debut venture film in which her star hubby Dhanush wrote and sang the song.

The song is like a virus now from Kashmir to Kanyakumari. It attracted 4 million hits on youtube so far where the film is about to hit screens down the line after few months.

Why this song has got such huge attention?

Here are the main reasons:

• It’s a song written in butler English and was sung in Tamil accent.
• It’s a song on love break that appeals for 99% audience in India
• It’s an expression of heart break by youngsters when they are drunk
• It’s music director is 18 year old who could catch the pulse of major chunk of audience
• It is a spontaneous outflow of the middle class youth, particularly in Chennai suburbs.
• It’s done by not new comers or a lay man but by son in law of South India’s super star Rajni Kanth
• It’s maker is Aishwarya, the daughter of Rajni Kanth who is looking sultry and beautiful now
• It’s heroine is Shruthi Hasan, the hot daughter of India’s great performer Kamal Hasan
• It’s accredited by stalwarts like Amitabh Bachchan on twitter.
• A luck factor and blessings of almighty at last!!!!

Enjoy the song and let us wish the film also turns a big hit like the song folks!!!!