So far, the trend has been that accommodating a heroine is all about taking care of her expenses and also her coterie. For a top league heroine, this resulted in nearly Rs 5 lakhs- Rs 8 lakhs per film for the producer.
However, all that has changed now and the recent round of discussions regarding the cost cutting measures seem to be taking effect and the heroines are paying back.
It is heard that recently Hansika has agreed to refund Rs 7 lakhs advance to producer Parachuri Prasad. Also, Ileana who was facing the threat of a ban from Kollywood has reportedly consented to payback Rs 35 lakhs to producer Mohan Nataraj.
On the other hand, there was the battering of payments for the support staff for the producers which has been removed. Big league heroines are now taking care of expenses for their own staff like hairstylist, make up person and others. There are those like Genelia who maintain that she used to take care of her staff expenses even before the new regulations came in.
This rule came as a surprise to Tamannah who reportedly said she was unaware of this since she was away from Tollywood for the past 18 months.
It is heard that recently Hansika has agreed to refund Rs 7 lakhs advance to producer Parachuri Prasad. Also, Ileana who was facing the threat of a ban from Kollywood has reportedly consented to payback Rs 35 lakhs to producer Mohan Nataraj.
On the other hand, there was the battering of payments for the support staff for the producers which has been removed. Big league heroines are now taking care of expenses for their own staff like hairstylist, make up person and others. There are those like Genelia who maintain that she used to take care of her staff expenses even before the new regulations came in.
This rule came as a surprise to Tamannah who reportedly said she was unaware of this since she was away from Tollywood for the past 18 months.
However, she added she has no qualms in paying for the expenses. It is also heard that starlets like Anushka, Kajal, Samantha have also agreed to the new conditions without noise and have started paying. Priyamani from her end says each industry has its own set of rules so she would not mind. Well, that’s what we call a payback folks.
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