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Popularly known as shrewd businessman among trade circles, ace producer Allu Aravind's money-making ideas are sometimes shocking too. It is already known that Aravind has planned to make huge bucks by dubbing Ram Charan's blockbuster 'Magadheera' into all south languages. Apparently, Magadheera already got released as 'Maaveeran' in Tamilnadu to make decent figures at the BO. However, the publicity stunts of the same flick in Malayalam area is the shocking one. As Allu Arjun got very popular in the Malayalam circuit already, all of 'Magadheera' posters are printed with the tag 'Allu Arjun Presents' along with his photo in the side. Aravind's idea to cash on his son's image for marketing Ram Charan’s flick became a talk of town now. Critics stated that these kinds of publicity stunts by Allu Aravind worked big time in Malayali circuit, as already 12 more 'Dheera'('Magadheera' malayalam version) prints were added just three days after its release. Set in a periodic background with spine chilling action sequences, Ram Charan's magic flick 'Dheera' is doing exceedingly well in Malayalam. Great going Allu Aravind!. |
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