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Saturday, April 9, 2011

Brand Ambassadors in IPL


Brand ambassadors have played quite an interesting role in the IPL so far.
The brand ambassadors are more than just eye-candy for the spectators on the field. Their association with the teams bring a glamourous appeal to the teams and also increase their value in team standings. The bigger the star the greater is the prestige of the team.
We take a look at the association of different brand ambassadors of teams, since the induction of the Indian Premier League.
Royal Challengers Bangalore
The team headed by the 'King of Good Times' Vijay Mallya, had Bollywood actresses Katrina Kaif and Deepika Padukone as the brand ambassadors of the team alongside south stars Ramya and Upendra. Katrina Kaif has, however, stepped down as the brand ambassador of the team due to her hectic schedule. In her absence, we expect Deepika taking on as the face of the team.
Delhi Daredevils
Delhi has the original khiladi boy representing their team in the IPL. In Akki, the supporters of the Delhi team have found an apt ambassador as he originally hails from Delhi and hence the ability to relate with him is greater for the supporters.
Mumbai Indians
Bollywood biggies like Hrithik Roshan, Kareena Kapoor, Saif Ali Khan and Anil Kapoor were seen cheering the team during the tournaments. All four brand ambassadors managed to bring in a lot of added glamour and entertainment during the matches.
Deccan Chargers
Deccan Chargers signed on Saina Nehwal as their brand ambassador in the very beginning. Now that she has mopved on to rule the roost with her fantastic game-play, she will surely inspire the players .
Rajasthan Royals
With Shilpa Shetty as the owner, who needs a brand ambassador? However, the Shetty babe isn't the only one promoting the team as Ila Arun is also the brand ambassador of the team.
Kings XI Punjab
Preity Zinta also shares the same story as Shilpa Shetty, being the co-owner of her team. While Preity does her best to popularize her team, brand ambassador, Daler Mehndi evokes the Punjabi spirit in the followers.
Kolkata Knight Riders
Shah Rukh Khan helms the team and does everything else to ensure his team remains NO.1 in the popularity list. The brand ambassadors of the team are his close buddies Arjun Rampal, Juhi Chawla, Sajid and Farah Khan. and himself.
Chennai Super Kings
The team did not go the Bollywood way when it came to choosing a brand ambassador. They went for South stars Vijay, Nayantara along with Srikkanth. Srikkanth is no more the ambassador of the team as his contract expired, Nayantara was fired for feigning sickness and Vijay was found lethargic. Wonder who the new brand ambassador will be. 

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