Lately, a new phase of Daggubati Rana is being revealed, not as an actor but as a strategist. He is using this acumen to promote his films and thereby he is helping his producers as well. Apparently, Rana is now using the social networking as a tool and this is likely to fetch some good returns to his producer.
Apparently, the famous Twitter site has got RGV fans following it and they are touching nearly 125000. Now, sources say Rana is trying to cross that. On the other hand, the noted Red FM channel is having a contest for Rana’s new movie ‘Nenu Naa Rakshasi’.
The listeners have to go through Rana’s tweets and watch the film to answer the question. Currently, Rana has a following of 1.25 lakhs in Twitter. It doesn’t mean that every body on his twitter should watch the movie but majority will do certainly.
So, even on average if each tweeter goes to watch the movie along with one of his friends the number gets doubled up to 2.5 lakh. Taking 2 lakh in average case scenario and pricing each ticket at Rs 100 on an average, this will result in Rs 2 crores to producer through twitter. That way, Rana is using Radio FM and social networking and getting 2 crores. All this is purely on hypothesis but even if 50% of calculation works, the strategy is a success. Good going Rana.
No comments:
Post a Comment