Sekhar Kammula became an author yesterday and wrote a big article in English daily. The title of the article was ‘Films have no space for items’. He came out with his views on placing item songs in films.
In a paragraph, he clearly stated, “I don't think item numbers do anything by themselves. Take for instance, Ringa Ringa which I think is one of the best item song in recent films but still the film did'nt fare well at the box office.. it may have generated some revenue but the commercial benefits accrued say from hit numbers through audio sales etc cannot be used to measure a film's success. A film with a good script would work even without an item song. But the question is if they are needed, my answer is a sure NO. A film what a director or a storywriter wants to say and item numbers can never influence that process and so it will not influence the result either”.
Reading this, many have discussed why he ran behind Udaya Bhanu for an item song ‘Rajasekhara…’ in Leader.
In fact finally he said, “But still item numbers almost always exist in our cinema. The reason could be that in this star driven industry we can never judge the success of a film so the makers resort to the minimum guarantee formula with song dance action comedy tracks”.
The bottom line as said by the majority readers was than the clarity of Sekhar Kammula on item numbers, it was his confusion that has seen light with this article.
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