Many films those turn out to be duds at box office seem to be entertaining the audience when they come on to TV. This phenomenon is being observed in big way these days.
Mahesh Bau’s ‘Khaleja’ was a let down at box office and similarly even ‘Teenmaar’ of Pawan Kalyan didn’t work well. Another big example was Appalaraju that proved to be one of the bad films made by RGV.
But when ‘Khaleja’ was telecasted on TV, there was huge TRP for it and many have thrown words of high praise. And many wondered why the film failed at box office. Similarly ‘Teenmaar’ CDs were bought in big way by many and who ever watches it say ‘it’s good; don’t know why it flopped commercially’. Now ‘Appalaraju’ also joined this list. When this film was telecasted on a channel a couple of days back, many got entertained and found the film sensible enough. Many wondered why it was lashed out by critics and audience so badly.
Here the phenomenon is a film’s commercial success is based on the youngsters of all classes (rich, poor, educated and uneducated) aged between 18 and 25. If majority of them like a film wholefearadly then that be considered a block buster. They make the hype, they do the theaters houseful with repeated patronize. That hype reaches families and they run to theatres in mobs only then. That’s how Dookudu, Maagdheera and Pokiri tasted success.
If those youngsters feel any film is dud for the moment, then it will be a flop for sure. That may be liked by family audience or audience of other age groups. But they wait to watch only in TVs.
Indeed, there are a set of audience who still didn’t like the above mentioned films even watching on TV.
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