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The much awaited film of the year, 'Dum Maaro Dum' has already posted profits in its 2nd weekend itself. Abhishek Bachchan, Bipasha Basu, and newer talents Rana Daggubati & Prateik Babbar have worked their magic at the box office. The film has grossed a box office of Rs. 49.6 crores worldwide till date. The music of the film, which has been no.1 on the charts has already been giving overflows, and combined with the satellite, has contributed returns of 11 crores - so the movie has recovered its investment of production, print and advertising of Rs 29 crores. Vijay Singh, CEO Fox Star Studios says, "With the success of 'Dum Maaro Dum', we have managed to debunk the IPL myth. We are delighted that the film has already posted a profit and this calculation does not take into account revenues from home video sales, as also additional ancillary revenues from international TV, online and Home video sales." "Music lovers from all over have loved the songs and have seen a phenomenal number of downloads of the tracks which have resulted in overflows for our producer partners."Bhushan Kumar, Chairman T-series. Sunil Punjabi, CEO Cinemax Ltd. says. "'Dum Maaro Dum' has performed well at the box office and is holding quite well in the second week. The movie is appealing to a cross section of audiences across the country and in spite of IPL we have seen an increase in footfalls leading to healthy box office collections across our plexes." It's a win-win situation for all who were associated with 'Dum Maaro Dum'. |
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