One theory is if Tollywood can come up with some Hollywood flicks like ‘Buried’ ‘Paranormal Activity’ ‘The Blair Witch Project’ wherein the focus was more on content and concept than production values, the then some guaranteed returns are assured. With new wave film makers hitting the foray, the prospects of fresh ideas remain strong so achieving this may not be so difficult after all. With audience seeking variety, there is a market for experimental and alternative films. The sutra is low investment and high returns which is possible through a good concept and economic style of making.
The second option is to come up with a big budget treat offering grand visual appeal with 3D effect. However, there is a high risk of getting crowds to theatres. On the other hand, there is also the looming piracy problem which is yet to be curbed properly. For a film like ‘Buried’ it is okay given the budget involved. But if it happens for big movies then it is trouble. The plus point is, films offering visual spectacles automatically draw crowds to the theatres. All come for experiencing the visual appeal. Though the efforts for such flicks are time taking, if done rightly the results will be fruitful.
So, the best way to counter the depreciation in the Tollywood box office is to come up with either of the above theories and stop repeating the outdated big hero flicks with commercial formula. With the current speed of market and audience approach, the margins will not work out. Let us hope the Tollywood folks reflect a little on this and do the needful.
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