Overseas Telugu movie lovers can prepare to dig a little deeper into their pockets to watch forthcoming movies in this summer.
As distributors bought overseas rights for higher prices and lately realized they cannot recover investment costs. So starting this summer, with the big release SHAKTI, the ticket prices at a number of theatres across the country will be hiked as distributors & exhibitors try to cash in on a booming box office.
The cost of tickets for SHAKTI & TEENMAAR is expected to go up marginally from $12 to $15 or $16, and premier show tickets could go up almost to nearly $18 to $20.
These ticket prices are significantly higher and is this hike really worth it? As a result of rapidly rising prices, many more people will avoid watching movies in theatres and would encourage online movie piracy.
If the ticket prices rise to $15, then the price for family of four in overseas to see a movie in theater will be Rs. 2,700 ($30) when compared to Rs. 400 ($9) in theatres in India. How about adding popcorn, soda in the interval or dinner on the way to Movie Theater? In last few years, ticket prices in overseas rose from $8 to $12 and Telugu movie patrons has no choice but to accept it .
Whether overseas Telugu movie patrons encourage high ticket prices and save distributors/exhibitors or boycott watching movies in theatres in this summer is a million dollar question???
Here’s the consumers opinion on increase of ticket prices:
"The U.S. economy isn't in the greatest shape, and there is definitely risk here in pushing price too far in a weak economy," said few exhibitors & movie patrons from across the country.
“I think it's time for the public to show overseas distributors & exhibitors and the movie industry in general that they need us more than we need them and boycott. They are making money off the backs of the working class and still want to increase their profits.” said many consumers across the country
“I used to go to the movies every weekend. Now I just wait for most of them to come out on Online or DVD. $1.99 for DVD or watching online for free is far more preferable to $12 - $15 per ticket for "the theater experience. As a result of high ticket prices, I am going to be really selective about what movie I see in the near future and I have a feeling other people are going to be doing the same due to the jump in ticket prices and lack of quality in the recent films that have been released”, says an NRI film buff.
So we have to see how Overseas-Telugu movie market negotiates with producers at home.
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